French Marie Claire Beauty Group expands into packaging with the acquisition of start-up Bijou Beauty.
WHO: Bijou Beauty is a multitalented team created and dedicated to packaging design, engineering, and sourcing. With a passion for all things creative and a keen eye for detail, the start-up offers a wide range of services for packaging, from concept to creation.
Marie Claire Beauty Group (MCBG) has been servicing the beauty industry since 1937, operating globally as a beauty incubator and a 360-degree ecosystem. Its portfolio includes companies such as France Lab, Desdoigts, Apartment 103, ABO Cosmetiques, and Cegedis.
WHY: The acquisition is a strategic move for the Marie Claire Beauty Group and underscores the company's commitment to nurturing and supporting emerging brands. This new venture will provide high-quality packaging design, engineering, and sourcing services for start-ups, growth brands, and trendsetters.
IN THEIR OWN WORDS: "Our goal is to provide brands with a simple, pragmatic, and sustainable solution to the ever changing and competitive beauty landscape. We embrace the complex, the creative and the cutting edge—it's what we do," said Bijou Beauty President and founder Kal Kalyanasundaram.
"In a world where influencers, culture and technology are reshaping the beauty landscape, our mission is to anticipate, create and lead the future through clean, innovative, customized and meaningful beauty lines. Powered by the Marie Claire Group, the number one beauty authority in more than 35 countries, we achieve this through a fully dedicated and collaborative ecosystem of forward-thinking companies," said MCBG CEO Thibaut Fougeras.
He continued, "We are a beauty powerhouse with a global vision of the beauty industry and multi-disciplinary execution capabilities. From conception, turn-key development, end delivery and marketing optimization to strategic investments, our ecosystem has unparalleled cross-functional expertise in creating brand value and business growth."
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